SMS Is Becoming the Default Customer Support Channel — and Marketing Teams Didn’t Plan for It
In 2026, SMS isn’t just a high-ROI marketing tool anymore — it’s quietly evolved into a primary support channel for…Read More
Blog
Mobile Users Respond Faster to SMS Than Any Other Channel
In 2025, speed isn’t a bonus in marketing — it’s the baseline expectation. Customers want confirmations immediately, updates in real…Read More
Customer Experience Programs Are Increasingly Adding SMS
SMS marketing isn’t a fad in 2025 — it’s central to modern customer experience strategies. Across industries, brands are shifting…Read More
Consumers increasingly prefer text notifications over email or social — and why that matters in 2025
In 2025, SMS has re-emerged not just as a marketing channel, but as a definitive consumer favorite for direct communication.…Read More
Trust Over Spam: How to Use SMS Without Getting Flagged — and Win Customer Loyalty Instead
In 2025, SMS remains one of the most effective and immediate channels for business communication — but with rising scam…Read More
The Ultimate Guide to Using SMS to Streamline Daily Business Operations
In 2025, the companies that run lean, efficient operations — from local shops to mid-size service firms — increasingly rely…Read More
What Texas’s New Mini-TCPA Update Means for Small Business SMS Marketing (And How to Stay Compliant in 2025)
TL;DR (Quick Summary) Texas expanded its Mini-TCPA to include text messages in 2025. That created confusion and potential costs —…Read More
How to Get Started with SMS Marketing
In 2025, SMS marketing isn’t just a “nice-to-have” side channel—it’s becoming a core way for small businesses to reach customers…Read More
How to Measure & Improve Your SMS Response Rate
SMS marketing continues to cement its place as a high-ROI, high-engagement channel for small businesses in 2025. But simply sending…Read More
Identity: Building Customer Trust in the Age of AI
In 2025, customers are bombarded by marketing automation, AI-generated content, and more digital noise than ever before. Yet amid the…Read More