WordCamp Phoenix uses Broadcast Text Message Marketing to Organize Event
[Important Update as of 2015 Betwext Broadcast is now Betwext.com]
Every so often we hear of a success story with one of our products and love to share what we hear. One such happy customer is the largely popular WordPress-focused conference, WordCamp Phoenix. Put on completely by volunteers and supported through corporate sponsorships, this event gathered over 750 attendees over a 5-day event, making it the largest-scale WordCamp in the world, to date. One of the sponsors, yours truly, allowed event coordinators to schedule text messaging campaigns for event registrants to communicate important announcements, event schedules over the five days, and specific information to prepare the speakers. The flexibility of Betwext.com Broadcast allowed plenty of day-of messages sent for various last-minute communication that needed to be sent quickly, and ensure that everyone received it.
Photo courtesy of wcphx
Amanda Blum, Operations Director for the event, informed us that they used Broadcast as much the day of the event as they had all the months prior with scheduled campaigns. The easy-to-use interface allowed her to load scheduled text message notifications for the different groups attending different locations and quickly broadcast sponsor messages and giveaways.
Photo courtesy of wcphx
Reactions during and after the event from attendees were that they felt completely involved thanks to the timely updates and simplicity of message delivery. Because of the great reaction to the level of communication provided to attendees, Broadcast will also be sponsoring the upcoming WordCamp in Las Vegas in December 2011. Event organizers are already planning informative text messaging campaigns about hotel information, day of registration, and speaking schedules during the conference as well as keeping their sponsors happy with another way to reach the attendees.
As you can see Betwext Broadcast makes for a great flexible Event Marketing tool. Find out more about Broadcast at www.Betwext.com/start and let us know how we can power your event!
[Important Update as of 2015 Betwext Broadcast is now Betwext.com]
